Level up your brand presence and engagement by incorporating proven marketing strategies into your social media plans. Growing your brand starts with showing up online and finding a way to stand out against the noise.
Branding isn’t about just having an identifiable logo or a branded name for yourself, you must establish a known identity for yourself and your business. What do you want to be known for when people think of you? It’s the combination of who you are, what you do, beliefs, morals, passions, and your attitude toward the world.
Have a logo or something visual that you use consistently. Your fonts, branding colors, and everything that completes the visual side of your brand should complement one another. Find a small icon or some representation to associate you with your brand. Consider using a filter or preset with your branding to keep the same look across all channels.
Be everywhere. Along with your personal Facebook profile, create Facebook groups, and a Facebook business page for yourself. Repurpose content to every channel possible. Share videos and content you’ve created from one social platform to another. Consider joining several social media platforms and once you begin getting in the flow of posting on all of these channels, find how to best repurpose content from one digital platform to the next.
Have a slogan or a tagline. What do you want to be known for? Make it a catchy but brief tagline that explains your mission and your business. A short and sweet message is key.
Posture up! Take selfies and show up online every single day. Explore different types of visually appealing content and attract more followers to your profile. Be confident and think of how you can expand your current business operations to grow your audience and following online. Some ideas for leveling up your content is to host an interview, take unique photos, and repurpose these photos in as many ways as possible.
Finally, be consistent. You have to create trust and brand loyalty in every aspect of showing up online. There are many social media users competing for the attention of the algorithm. How can you step up your game to ensure you are beating the noise online and getting in front of your followers?
Be the person that you love to follow on social media. Be the person that offers value and shares creative and engaging content. Let’s get to it, goal digger! 🙂
Watch my latest #getLIT training to see how I use these branding strategies in my day-to-day!
Want to level up your branding in 2021? Get serious about your business by signing up for the 3 Pillars to Personal Branding Workshop!
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