I am excited for you to feel confident when it comes to your stories. Instagram stories are the hottest place to find leads! When people view your stories, they are choosing to interact with your content. They are clicking that circle at the top of their feed and spending intimate time with you and your stories, getting to know you better!
The biggest advice I can give you with Instagram stories is to take the time to learn stories and then even more important is to learn how to build a story sequence! Building a story sequence is taking a piece of content and breaking it into multiple stories. This makes people want to stay and view your story because they want to see what happens next and they want to get to know you better! Like the Humpty Dumpty board books, just a few short pages, your viewers want to know the outcome, just as a child wants to know what happens to Humpty!
The more time you can get people to stay in your stories means two things for you. First, it is great for your algorithm. When people watch through your stories or hold down to see something longer, it tells the little bots to put your stories at the top of the feed. This way your little circle at the top is more likely to show up for your followers. Secondly, you are training your audience on how to consume your content. The more time they spend with you the more likely they are to come back.
In the video below I will share my screen to show you an actual story sequence I created for a customer testimonial. I will also share a link to training for an app that is called Story Chic, a great way to add some dimension, animation, and framing to your story sequences. An easy way to help bring your stories to life! You want your stories so eye-catching that it stops the scroll!
Remember your goal is to create engaging content. Use the polls, ask a question, do a call to action. Instead of bragging like most other people, you want to be different, think outside the box! I look forward to seeing you posting stronger stories!
Be sure to watch the video below, and #getLIT in your business. Until next time!
Need more help getting your Instagram into shape so you can attract hot prospects to you? Check out my Crushing It On Instagram course!
