If you’re wondering how to gain social traction and grow your business online but feel like you’re already doing all the things—I can share some tips to grow your influence!
Do Your Research
First, I took the time to research algorithms, advertising, and organic content for each platform. Once I felt comfortable with engagement on Facebook, I moved to Instagram, then TikTok, and so on. It’s okay to start with one and move into another rather than trying to crush it on all platforms at once. The social world can be overwhelming, so only create accounts for the channels that make the most sense for your brand and business.
Share Your Passions
On Facebook, I started by going Live every week and shared insights into the things I’m passionate about. I found success in these videos through feedback from clients and Facebook friends. I wasn’t afraid to reach out and ask about the content they like or dislike while finding my place in the niche market, bringing more value to my audiences. Weave your passions into the content then share your findings. Don’t go overboard and create a super long video—get to the point, and bring new insights into the topic.
Consistency is Key
As always, stay consistent. Show up every single day on all channels. Find the ‘thing’ that is your biggest draw and share the value.
Engage in the Social Space
Then, be sure to engage with your audience. Pay attention to what people are commenting on and continue to grow your friends list. Constantly friend new people and connect those with Facebook groups to share even more value. Occasionally complete an audit of your channel and remove those that aren’t responding with your content. Learn your target audience and what they are responding positively to. What kind of questions are you getting? What are your followers’ interests?
Then, I really focused on funneling people into Facebook Groups. I would post daily, cheer on my friends, and keep adding value to the group. Make sure you are connecting with every single friend on Facebook! Find the purpose behind the group, and soon you’ll build trust, credibility, and gain more organic interactions.
I show up every day, offer value and insights, and build that “know, like, trust” factor. Utilize your passion and find your space within the niche market.
Are you committed? Consistent? Show tenacity and determination and your followers will flock to you and your content!
Want to learn more about increasing your following on social?! Watch my video to learn tips and tricks to grow your influence online:
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