
Do you know how to beat the algorithm? Social media platforms each have a unique algorithm and share different types of content with their users. Each account has an algorithm rating and acts as the “health” of your account. The higher the algorithm, the more your content will get pushed in front of your audience.
Social media is a competitive space. More people are moving their businesses online and joining direct sales so you have to be able to get in front of the noise and think differently to get in front of your audience.
Here are 5 hacks to use to get your content favored by the algorithm!
Hack the algorithm with friend requests! Consistently create outbound friend requests every single day for a few weeks straight. I recommend 20 requests each day. Send these requests to your ideal avatar – not random users. Be consistent with the type of people you’re friending and your friend suggestions will turn to the people you’re trying to connect with.
Once you’ve built your bridge and getting consistent with your outbound efforts, your name will show up in front of others as well. The next step is to focus on your stories. Aim to post a few stories each day. If you pop in your stories throughout your day, you’ll show up at the top of your friends’ timeline a few times throughout the day. Create all your content at once then post different stories throughout the day.
The next step is to post only original content and go for one great post per day versus multiple posts each day. If you post multiple times, Facebook will choose to stop showing your posts in the feed. This means you’re competing against yourself on your timeline and losing traction on the original post you shared.
Comment on your last three Facebook Lives that you shared! This is beneficial for the algorithm and everyone who commented and reacted to the Live will get notified that you commented. This brings more eyes back to your content and gets in front of more of your audience.
The last step is to reciprocate with new leads. Whenever someone interacts with your content, do the same to them! Honor the law of reciprocity – when we receive, we give. 🙂
Try out these hacks and watch your engagement explode! Stay consistent and on top of the trends, and your online presence will only improve.
Check out my latest training on Facebook to see how I implement these strategies on my social accounts!
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