How to Organize and Create Content to Build Awareness for Your Brand

Do you find yourself baffled by all the different types of content that are designed and posted to social media every day? Are you feeling overwhelmed with how much content you need to create and post to raise awareness for your business? I used to be in the exact same place. Social media is overwhelming as a viewer, but as a user, it’s even worse. In this blog, I’m going to share with you how to come up with a variety of content that is specific to your product or business and even give you some tools to plan it out all at once so you can have your day’s, week’s, MONTH’S worth of content all laid out in front of you.

If you’ve never heard of Trello, I’m about to blow your mind. Not only is Trello going to help you get organized and streamline what you’re doing in your biz, it’s going to help you plan content and implement easily as ever. This tool can be duplicated and shared with new team members so they know what to post and when to post it. Now…let me break down how to plan your week’s content and how to organize it in our handy-dandy software tool, Trello.

Personal Branding Buckets.

One of the first steps in marketing your business on social media is to start building your personal brand. What is a personal brand? A personal brand is how you present yourself, and your business, to your audience on social media. To start, come up with five personal branding buckets (or themes). By figuring out your personal branding buckets, you will solidify what type of content to post so you can build your know-like-trust factor and familiarize your audience with your content.

Here are the buckets that I use – feel free to use them and adjust to your interests and hobbies. A personal bucket – this will be filled with interests that are personal to you (content examples: pictures or videos of you hanging out with your family, pets, kids, etc.) A product/service bucket – this will be filled with content that relates to your product/service. (content examples: new product promo, discount promo, etc.) A business bucket – this will be all content centered around your business wins (content examples: rank advancements, certificates you’ve earned, client testimonials, etc.) An inspirational bucket – this will be filled with motivational content to inspire your audience (content examples: tips centered around your product/service industry, inspirational quotes, client success stories, etc.) Lastly, a hobby bucket – (content examples: you participating in your favorite hobbies)

In the Trello board that I’m going to share (psst, it’s at the bottom of this post), there’s going to be a list of daily themes (Monday Motivation, Tip Tuesday, Wellness Wednesday, etc.). I want you to pick 1 – 2 themes for each day that you can use that will fill in your buckets. This Trello board includes areas where you can insert a graphic and text for your pieces of content and you can see right in front of you what your week of content will look like.

Stop overthinking it. I know it’s easier said than done, but your first step is to get ahead of your content. Plan it out and you will stop feeling stressed and overwhelmed. Be intentional with your marketing and content. It will allow you to stop fake working and stop scrolling for ideas and getting lost on Pinterest. Consistency is KEY. Make sure once you start building out your content, you don’t stop.

If you want to learn more about personal branding and content creation, visit my YouTube page.

Watch my latest #getLIT video for more tips and tricks using Trello!