How to Create Urgency In Your Sales Process

If you’re in network marketing, direct sales, coaching, or the course creating business you need to know how to sell.

Selling is such an important skill to have in your tool belt but many people don’t have correct training on it. Either you’re upline is teaching you to be spammy or you’re uncomfortable with reaching out to new leads.

In today’s blog post, I’m going to share how to create urgency in your sales process to encourage more people to buy.

The Importance of URGENCY In Sales

Remember that people need incentives and deadlines to give them a reason to buy right now. Think of a time in your life where you bought something because there was urgency created around it.

“You’ll receive 10% off if you enroll in the next 24 hours!”

“FREE gift with purchase if you buy before November 10th!”

These are examples of incentivizing customers to purchase faster because there is an urgent deal.

HERE are a few tips to help create urgency around your products & services!

Buy sample products from your company to hand out for first-time customers.

If people are becoming a customer for the first time, buy sample-size products and give them to first-time customers!

“I’m so glad you’re considering ordering this, I wanted to let you know that for everyone that places an order by tomorrow, I’m handing out this free product with it!”

If treated well, you can have repeat sales. You’re not ‘giving away money’ (though you may think so). You’re using it as an advertising expense/marketing promotion!

2. Learn to sweeten the pot

This goes along with the tip listed above. But, if you’re a coach, give away some free sessions. That is a huge incentive for people looking for guidance in your area of expertise. It’s very valuable.

If you’re a course creator, do a price increase and advertise it.

“We’re doing a price increase! If you’re interested, get it now before prices surge!”

If you’re in network marketing/direct selling, say you’re starting a leadership team and are going to be building under people.

“You can work with me but I’m also going to help you recruit to your own team!”

You can also do cashback but be sure to double-check with your policies and procedures.

3. Remember, FOMO is real.

FOMO is the fear of missing out. People need incentives. It’s just natural buying behaviors. People sometimes just need a little nudge.

I hope these tips were helpful! Leave a comment below with how you use urgency in your sales process!

If you’d like to view this blog post in video format, check out my latest #getLIT training!