This may be hard to read, and you may disagree because you’ve gotten one customer three months ago from some spammy post you put up, but I can tell you from the bottom of my heart it’s not the way to go if you want to build a long-term, successful business. Let’s look at the most common ways you’re spamming your followers and what you can do about it.
The first, and most common way, is cold messaging. This is where you send a pre-scripted message (copy and pasted) to someone that you don’t know or haven’t started a conversation with. Even if you’ve commented on some of their posts or watched their lives, this is still an unacceptable practice. I get them all the time and I can tell you how annoying they are. You may think you’re being efficient by “exposing” more people about your product or business opportunity, but you’re not. You’re better off taking the time to build rapport first, get to know a bit about them and offer a solution to their pain points once you’ve discovered what they are.
The next format of continually spamming your friends is to constantly post about your company’s products, services or business opportunity. If you pay attention and notice the engagement on it, you’re probably getting a few likes, not many comments, or mostly comments from your besties, mother-n-law or people on your team. I highly recommend taking the opposite approach which is attraction marketing. Here’s a video training I put together to explain what it is and how you can implement it. By creating curiosity, you’ll get prospects coming to you – wouldn’t that be awesome?
And the last common way of spamming is adding people to groups without asking them or telling them. Every time I go to my Facebook notifications, usually twice a day, I have at least half a dozen that say someone has added me to a group. I click them and leave them right away because it’s not good for your algorithm to be in hundreds of groups. There are a few that the admin has put me back in over and over which has caused me to block that person. You don’t want that to be you. I’m totally fine if you want to add someone and message them right away with an option to leave the group (see my favorite script here), but please communicate so they know.
And on a positive note, catch my latest podcast episode:)!