There are many awesome ways to get leads on Facebook and Instagram, it is just sitting there, it is prime real estate. Let’s get started and show you how to maximize it and take advantage of it!
Facebook should begin with you building your personal profile page and then funnel from there to Facebook groups and eventually a Business Page. On your profile page, go to the “edit details” on the left side bar. Then click on websites. Here you can put any link, not just websites. It can be a link to your Facebook group, or for a freebie or any content you want to share. I use Bitly to easily help me create links to freebies I may be offering. Don’t forget to use a “call to action” to get your audience to see and click the link. With your featured photo add a comment pointing your audience to the link above.
Instagram, I like to use Linktree. Instagram allows one link in your bio, so Linktree is an easy way to connect all your content with just one link. From there, your audience has choices of the free content you may be sharing, or your Facebook group or website. On my Instagram bio I create a “call to action” within my bio and then the link below. This link can also be a Facebook group, if you are focusing on building up your VIP group.
Just remember, it’s about going all in with just one thing. “Getting LIT” doesn’t mean lighting a bunch of little random flames, you want one big fire! The way to that big fire is going all in, with all your focus! The same goes for your business. If you are doing a podcast here and then some “lives” there and then trying to build your email list, you do nothing well. Focus on one thing at a time.
Now, go watch the video below! I will walk you through in-person how to put these links in your Facebook or Instagram bios to get amazing leads! I’ll be screen-sharing so we can walk through it together. Your action step is to fix your bio with a link or freebie and comment below the video! I can’t wait to see what you do with it!
For more information about building up your personal brand online, check out The Goal Digger Girl’s Personal Branding Workshop.