You heard it here first—my Facebook post received over 2,000 comments in under 24 hours! How did I do it?
As social marketers, we know that receiving organic engagement on Facebook is no joke. Keeping up with the algorithms and understanding what type of content the platforms favors takes time, practice, and consistency.
The secret strategy for organically receiving engagement is to hop on to Facebook and try something like a giveaway! In my latest post, I created a post encouraging people to say “HAPPY” before I put the word “HOUR”. I am an author and have been promoting my latest book release so incentivizing the book while also getting it straight from the source is a huge perk for your Facebook followers. Then, followers understand that leaving the first half of the phrase in the comments section counts as a entry for the giveaway.
This post generated interest by connecting my followers with information about my book release. By encouraging users to say the first word of a popular phrase, you can quickly gage interest within your followers. This is a simple yet efficient entryway into winning a prize. Raffling off items is a quick way to connect with your audiences!
Then, after I insert the second half of the key phrase, I will reply to the comment of the user above me and let them know they won the first prize. I will proceed to pick two more winners after writing “HOUR” in the comments section because I allowed for three winners of the giveaway. The Facebook algorithm prefers pictures of people and limited text in the captions with a simple call-to-action.
Even if you don’t sell any products yourself, or sell products through a network marketing company, it will always work well to give away any new item that will provide value to your followers (ex. give away a copy of your favorite book, skincare product, etc.)
Common themes with my most popular posts include fun and interactive content, giveaways, sharing something that people want, and always end with a strong call-to-action.
Want to learn the exclusive details behind generating thousands of comments on Facebook?! Watch this video to follow along and find unique ways to create engagement for your biz:
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