Today we’re going to talk about how to automatically generate leads and boost your sales. This is something that a lot of people don’t understand how to do. When the time comes to automate, they ask, “What have I been doing this whole time?” It can completely change your business and allow you to close more sales. If this is one of your problem areas, this is the blog post for you!
I’m going to give you two ninja strategies that have worked for me. These strategies have allowed me to grow my email list to over 40,000 subscribers. I have also been able to grow my Facebook groups to 50,000 members and accumulate $4 million in revenue. I mean, this stuff works! This is not child’s play. This is for those of you who are ready to up your game immensely!
Email Marketing
The first strategy is email marketing. What you’re going to do is on social media. You need to optimize your bio on every platform and make sure there’s a way for people to get in touch with you and get your stuff. You can do a Reel, a post, go live, or a post to stories, but you need to have a place to direct them to grab what you are offering. If you go to my Instagram account and click the link in my bio, it’s going to have a list of all kinds of cool things you can get from me. I did a Reel on how to get 30 days of content done for you, editable in Canva. The reel got 4,000 to 5,000 views, and there was a spike in how many people were opting in to receive that freebie.
What happens is when they grab that freebie, they submit their name and email. Now they’re on my email list. So when I have an upcoming offer, masterclass, challenge, or something cool, they’re going to receive that from me. I can start to automatically nurture them, and allow them to get to know me. I have people who I’ve never talked to in my entire life watch one of my Reels, click the bio link, go into the funnel, and receive emails. They fall in love with the content and the value. They come to hang out at one of our virtual live events, and suddenly they’re in our programs. How powerful is that?
The links in your bio allow you to leverage the tools that are right at your fingertips on social media. In order to do that, you need to make sure each one of your social media accounts have the bio optimized. One of my favorite places to optimize the bio is on Facebook. If you click your Facebook cover, this is where someone can opt-in. As people are clicking through, they’re getting the freebie, AND also getting on the email list automatically, which is huge!
Facebook Groups
The next strategy you can implement to automate lead generation is through a Facebook group. If you don’t have a lead magnet or email list set up, you can utilize a Facebook group community to do the same thing. When you’re out on social media, you’re going to invite people into your Facebook community when you have a free challenge coming up, interviewing someone, some kind of giveaway, or have a freebie. Tell people to click the link in your bio to get whatever you’re offering. When they click it, you’re going to say, “Come to my community and grab it here.” This can be under the welcome video, in the files tab, or under guides.
When they come into the Facebook group, you need to make sure you have all of the entry questions set up. For example, suppose you do a TikTok, the majority of people who see that TikTok are not following you. The new people can click the link to go into your community, and if you don’t have those entry questions set up, you’re going to lose those people. You’re not going to get their information.
Now, once someone enters the group, you need a set time every week to create a welcome post. Do not miss this! Put this on your calendar right now. It’s that important. Navigate over to the members’ tab inside of your Facebook group, and it’s going to say how many new members you have this week – welcome them. Click the button, and it’s going to draft a post for you where it tags everyone automatically. Craft a message and include the link to your freebie, or where they can find it in your group.
Rinse and Repeat.
When you do this, you can actually get leads from all over social media and automate the sales process. You’re constantly getting new people into your funnel, whether it’s emails, your Facebook community, or both, which is what I do! By following new people on TikTok or Instagram, friending people on Facebook, or going into Facebook groups and making new connections, you’re going to get new people in front of you all the time. Implement these strategies and you’ll be able to rinse and repeat all day long.
Are you ready to crush it? Let’s go, Goal Diggers!
If you want to check out this blog in video format, watch my latest #getLIT training!
Learn more about growing your business on Facebook through Goal Digger University’s Facebook Groups Workshop.
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