If you’re not a strong recruiter, or you’re looking to step up your recruiting game through a very simple process, I have some news for you! You can learn the importance of focusing on the customer while growing your team.
Today we’re going to talk about three ways to recruit customers in network marketing. This is the strategy I started to use about a year into my network marketing career because I really wanted to grow my team.
I actually lost my top person for personal reasons, so half my volume was gone. I really wanted to figure out how to take the hundred customers I had, and recruit them. It just made sense for me logically, so this is what I did.
Reel them in with a referral post.
I’m sure you’ve heard this before, so let’s walk through it. What this looks like is your follow-up process for your new customers. Mine go into an automated drip campaign with Project Broadcast. I have it set up where they text a word, and then automatically, the new customer gets text messages from me. They will start getting reminders for whatever I have going on, and that is me following up with them automatically.
I will also check-in and see how they are liking the product. I reach out to them and say, “I would love to have you put a post up, then anyone who comments wanting to know more, and they actually become a customer, you can get product credit for it.” If you don’t have a referral program within your company for customers referring other customers, make up your own.
What happens is, as long as they’re somewhat active on social media, or have a good network of friends, they will get people commenting. When you see the traction the customer’s post has, check-in and say, “Hey, this is going really well, and you’re getting a lot of interest! I’m going to share with them about the products. When they order, do you want to get the referral credit as we discussed, or would you like to look at the business side and upgrade your account? These people can be your first customers, and you could get commission!” That’s kind of a no-brainer, and the majority of people will be interested, unless they just really don’t want to.
I ask all of my customers to be a part of a 15-minute Facebook Party.
You can have your customer participate in the traditional type, but we actually do multi-hosting, where we have them a few times a month, and we just have a bunch of people come in and host together. All they have to do is invite their people, and we’ll raffle off the products. And just for hosting, I would give them half off of a product, or if your price points are low enough, give them a product for free.
When they host a party, it’s going well, and they’re getting a lot of interest, (before any customer orders come through) you are going to go to the hostess, offer to put the orders in for her, and give her a referral credit or upgrade into the business side. This whole 15-minute Facebook Party just turned into their first launch event if they decide to upgrade, and now they have their first customers. The referral post and the 15-minute Facebook Party allows them to see how simple this is.
Just ask!
If you have someone who is enjoying the products or maybe referring people, you could check-in and see if they’re open to a chat about potentially doing the business side. See if they would like to come to one of your team calls to see what it’s all about. I’ve even seen people go and end up signing up with someone else who asks them.
Be thinking about your process for checking in on your customers. You want to make sure they’re happy, know how to do a referral post, and have the opportunity to host an online event.
Don’t forget part of that process happens a few months in. So choose which strategy you’re going to implement first and start growing your team!
You got this, Goal Diggers!
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