Stories are one of the best ways to stay top of mind to your audience. I say this all the time, but animated stories are one of the best ways to engage your audience and STOP THE SCROLL! People always ask me how I get my stories to sizzle, pop, look on brand, and rock it out. Here is my secret to amazing stories!
What I use for stories.
My favorite app to use to create my stories is called Instories. It has a ton of templates you can use. The app calls them Sequences. When you think about stories, you want to think about having multiple slides to the story. The Sequence templates have multiple stories to build out your story sequence. These are so great because they’re already done, and all you have to do is plug in your information. You also can personalize the templates to best fit your branding.
As you are working in the app, you can preview your Sequence at any time to see what the final story will look like. You can also add animations to make your story more engaging. Try adding them to text, pictures, and shapes. You can make all kinds of adjustments to fit your style with size, color, fonts, type of animation, etc., through the different tabs. Go as far as editing the length of time on each section!
Another thing I love about Instories is that if I save the Sequence I am working on and I decide that I want to continue to edit, it will be in my saved area. At the bottom of the screen will be the “My Projects” button where you can see your saved projects. You can build out your stories to have a whole archive to choose from.
Where Instories has built out story sequences, you can also make stand alone ones. You can browse through the templates at the bottom left of the home screen. This whole section has many templates to choose from and you can “heart” the ones you want to use. You would put a few of these together to make your own story.
Things to remember.
I want you to remember a couple of things. We want animation. If you put movement and use Instories, your life is going to change. The second thing we want is branding. Branding is going to be your colors and fonts. The third thing is selfies, meaning selfies of yourself and selfies of others. If you’re promoting your products, you can use selfies of before and after pictures from customers. Add text to tell them what your story will be about.
Now go level up your stories, Goal Diggers!
If you want to check out this blog in video format, watch my latest #getLIT training!
It’s time to learn how to creatively, yet effectively, implement stories and selfies into your attraction marketing plan through the Selfies & Stories Workshop!
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