If you’re still thinking that you don’t need a Facebook group – you totally do! Keep reading to see how Facebook groups can build relationships and strong communities for your people, as well as mistakes you want to avoid when building Facebook groups.
Facebook groups are a great place to engage with and nurture your leads. If you notice people who are absolutely crushing their business, it’s probably because they’re serving them value in their Facebook groups. In order for you to close more sales, you need a place for your leads. And what better place than a value-driven, engaging Facebook group filled with community members who are thrilled about your passion and what you’re serving?
Before you go creating a brand new Facebook group, let’s talk about some errors you want to avoid. I notice that a lot of beginner Facebook groups are too product-focused. Meaning, they do not offer any engagement with their members and only post to close sales. You need to add value into your posts. Why would people click on your newest post if you already posted about it yesterday?
I also notice that beginner Facebook groups are low on engagement. This is typically because there are not enough people in the group. It really is a numbers game when it comes to engagement. The more people you invite to your group, the higher the chances are for people to interact with one another. They’re not going to comment or engage if no one else is going to. Don’t forget about adding that value-based content though!
Facebook groups that are not being nurtured usually end up falling short. In order to create an environment where people want to be, you must be consistent in your posting, consistent with your service or product, and consistent with your value. When you’re inconsistent, your Facebook group notifications are not being seen by members and your people are tuning out. If you don’t know what to post, schedule your content in advance so you have time to come up with it on the spot.
Another reason your Facebook groups may not be active is because you’re not doing anything exciting that intrigues the members. Some examples of how to engage your members include: giveaways, freebies, lead magnets, challenges, etc. Challenges don’t have to be a week or month-long process; you can run a challenge in 3-days. Are you conducting interviews in your Facebook group? Are you going live? If your Facebook group content is an afterthought, then you’re going to get afterthought results.
Last, but most certainly not least, if you don’t know what your group members need, then you can’t serve them. You have to identify their pain points and cater to their needs. It isn’t just posting an inspirational quote and thinking you served them. True service is when you know your people, you ask good questions, and you are in direct contact with them. Not only are you going to give them what they need, but you are going to build a great relationship with them.
The goal should be to really get in the hearts and mind of our audiences and serve as best as we can. If you’re really sincere, you’ll be surprised how easily they’ll open up to you.
Ask yourself: do you feel like you have a strong community built through your Facebook group where you can add people you’ve connected with from all over? If the answer is no, read through this again and start applying the value-driven tactics to your Facebook groups. If we stop trying to sell people, then we can elevate this profession and serve our people.
Watch how I use these tips to crush my business and grow more leads than ever! Check out my latest #getLIT training to see how I implement these strategies.
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