When it comes to prospecting and marketing, I notice a lot of people often miss the mark and don’t quite understand how the two work together and what roles each play. Here, you’re going to learn how to have a healthy balance between the two and understand why it’s important to leverage both.
Prospecting happens when you’re reaching out to someone via DM, email, Facebook messenger, etc. It is your way of reaching out one-on-one to a potential lead. Marketing, on the other hand, is when you put something out there, like an advertisement or promotional material, with the hopes that people will reach out to you. Many times, I recognize that people are doing more of one than the other. They are both necessary but may happen at different times when building your business.
Here are three things I want you to remember when prospecting like a pro: first, have a legit reason. Spamming and cold messaging people is not appropriate and should not be the way you go about prospecting. Get creative! If someone watches your story or answers a poll you put out there, reach out to them and spark a conversation. Next, make sure you identify their pain points. The first thing you say to someone should not be a pitch for your business. My rule of thumb is: the only way I will ask somebody if they will order from me, join my team, or join one of my courses, is if I have already identified their paint point. If you uncover their pain point, you get permission to pitch in an authentic way. If you aren’t doing that, you’re missing the mark. Lastly, keep in mind that most people are going to say no in the beginning. It takes time to build clients, just like it takes time to build your business.
Now, let’s talk about marketing; I’ve identified three steps to marketing like a pro. You need to step up your social media content strategy. Ask yourself questions like: do you have a content strategy plan? Are you doing Facebook lives? Are you doing IGTV reels? Who is the niche you’re targeting? What kind of value are you offering? All of these questions contribute to your social media content strategy. You also need to create curiosity through your content. Instead of spamming and cold messaging, share on your page what it is you provide and why it has helped so many people. The more curiosity you build, the more people you will have coming to you asking you about your products and services. It’s time that you get really good at curiosity posts! Have you heard of the know, like, and trust factor? First, get to know someone, then, build a mutual relationship, and eventually gain trust. This is crucial to building a community of like minded individuals. You need to share about your personal life occasionally. It’s not necessary to air out your dirty laundry but people buy from those they know and trust. So, don’t be afraid to get personal on your page! How do you know if you’re getting personal enough? You might feel a little uncomfortable, but that’s a sign of growth!
When it comes to prospecting and marketing, you’re probably going to have to do more prospecting in the beginning until you can get to a point where your marketing will bring people to you. Eventually, your marketing will gain traction and bring clients to you!
See how I use these steps to crush my business in my latest #getLIT training video!
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