Create Content that Stands Out and Get Favored in the Algorithm

Getting favored by the social algorithm won’t happen with one post, and it won’t happen overnight. Be strategic about your content and your brand and watch how the social algorithms will favor your accounts.

Be cool

Make sure your profile stands out against the rest! There are a few key things to do to make sure your profile is popping. Find a clear, smiling headshot of yourself. If you look at your profile picture, does it best reflect who you are professionally and/or personally? Share a clear cover photo that best represents you as your brand.

People are very picky about who they follow and request as friends on Facebook. Make sure when they come to your profile, you stand out from others in the industry and users will stop the scroll.

Stop the scroll

People want to be inspired, educated, or entertained on social media. You have to determine how you will best connect with your audience. You will need to share valuable information and paint the picture of what it’s like to spend a day in your life. Create original content, find how to take the perfect selfie, and share lifestyle info about yourself.

Think: what is in it for your followers? How can I bring them into my world and share my story? Ask your followers questions in your posts and you’ll get an idea of their interests and what types of content resonates with them. Create curiosity posts with an action step or finish the post with a question to your audience. Be the solution for your people.

Go Live

Going live on social media is everything. Come up with a signature choice of content that you’re going to produce. Set a schedule and be consistent. Create a clear message and make an attempt to reach your audience. The Facebook algorithm loves when users go live! The algorithm will essentially measure the rating of your account. In order to get favored by the algorithm, a huge piece of it is to share videos and engaging content.

Be so consistent that you can tell your followers to catch you live every week at the same time. Then, users will expect when to see your lives, ultimately leading to more views and engagement.

Engage with your prospects

Provide prompts for your viewers and share a call-to-action. Invite your followers to share their thoughts or opinions. This will help you identify who best connects with your brand and your content.

Every time you post, put a question in there and flip it on your audience. Be relatable, curious, and engage with all comments you may receive. You’ll quickly start to see the traction that you want. Successful social media content begins with learning about engagement and algorithms! Now, get to it! 🙂

Want to learn more about posts that are favored by social algorithms? Check out my training to learn more about creating content that converts!

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