Crush It with Your Personal Branding!

3 easy steps to get your personal branding moving in the right direction!

Step #1 – Brand yourself, not a thing. When people go to your social media, ask yourself, am I promoting the company I am working with, a product, a service? Am I promoting a thing? Is your social media page name the name of that company or product? If so, that is not good branding. Why is that bad? Well, what if you decide to pivot? Do you realize how many people switch what they are doing? Many times, you may start with one thing and then shift to a different thing. If everything is centered around that “thing” and you decide you want to shift directions now you must back-peddle. Now you must explain to everyone, and you may have to change your website name, your social media name, and the list goes on. People buy from those they know, like, and trust. They aren’t buying from that company. Your company may have thousands of reps and honestly, they can go to the website and order at any time. So why do they choose you? They know, like, and trust you. Not the “thing”.

Step #2 – Get clear on your ideal avatar. I have a whole training on ideal avatars in a video called “How To Identify Your Prospects Pain Points”. If you really don’t understand the concept of an ideal avatar, you are going to go watch that training. When personal branding, you need to become known for something. What do you want to become known for? What do you have experience in, feel good about, love, or what are you learning now? Then look at your audience’s pain points. What are they in to? What do they need help with regarding the content you are sharing? Get clear on who is your ideal avatar and what their pain points are.

Step #3 – Become magnetic with your content. Stop selling, stop pitching. Lead with value. Ask yourself, what is some content I can create to educate on this topic? What kind of content can I put out to attract people to me? A big part of this is showing up consistently on social media and your mindset. You need to understand that you are awesome and have value! Understand that there is a place for everyone and for what you have to say. Nothing has been done the way you would do it. No one has your story, your experience, or your heart and passion. Own that!

One last thing before you go crush your personal brand. Check out the bonus I have posted below the video. A link to my Trello board for Social Media Content Calendar. It’s a way for you to plan out your social media content. Click it, make a copy and there is a getting started guide in the top left corner. A great way to stay organized and get clear on your content.

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