Have you tried using TikTok for business yet? Unbelievable results can emerge, and if you do it right, you can get to 100,000+ views on your videos!
How did I do it?
I start by checking out the Discover page. I take a look at the trending themes, topics, songs, and more to get an idea of what is popular. After looking at the hashtags, think: “do I have something to share about my business that relates to this trend?”
Start by thinking of ways that are fun and on-brand with marketing your business. Stay consistent with your business principles and remember to avoid sounding salesy. Dissect the most popular trending videos and find how you can put your own spin on the trend.
With my videos, typically I share messages by adding text overlays to a video of me dancing or moving around in my office to a song in the background! It can be fun to step out of your comfort zone and lose the seriousness all while spreading an important message through a fun medium.
Instagram Reels Meets TikTok
The beauty of the new Instagram Reels feature is that any TikTok you create can be shared on this platform as well. Repurposing content is a great way to market your brand and keep your business top-of-mind for all of your followers.
The TikTok algorithm favors videos that are receiving many comments, clicks, and likes. Ultimately, this will move your video to the Discover page where more users can interact with your story and increase video impressions. Check out the Discover page to see what the most popular videos look like. Work in some hashtags that make sense for what you are doing!
Connect, connect, connect!
Interact with the users that are commenting and responding to your video. Be sure to reach out to these users with a goal of funneling them back to your Facebook groups. TikTok is another great platform to access when creating relationships with potential clients or prospects.
Reuse your TikToks to Instagram Reels to repurpose strategic content. Utilize the trends on Instagram and find ways to talk about your business without being salesy! Stay consistent with your principles that you follow across all platforms and you will soon see TONS of growth to your brand!
Try it out, goal digger! What are you waiting for?! 🙂
Learn more tips and hacks to using TikTok in your business and find how I got 100,000 views my latest video!
Looking for more insights? Check out my TikTok for Business Workshop to master the latest platform and grow your business!
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