Right when you thought you thought your favorite social platform wouldn’t release another feature for a while…Instagram just released Guides! This feature is a great way to repurpose content, collaborate with others, advertise your products, and more. Today, we’ll be doing a deep dive into Instagram Guides on your profile!
Pro tip: you always want to try out the latest feature of social platforms to increase your favorability with the algorithm. It shows you’re staying engaged and interacting with all different features of the platform!
When you head to your profile and click the “+” sign, you’ll find the option to create a new guide. Once you’ve launched your first IG Guide on to your profile, you’ll find a small icon that looks like a guidebook next to the photo grid icon. This is where the IG Guides will live on your profile!
Once you create a new guide, you’ll be prompted with the different guide types. You can share places, products, or post recommendations. I will share details about the post recommendations guide type. I selected a minimum of 3 photos with a common theme. The first thing you’ll do with your new guide is to create a title. You can change the cover photo— you’ll want to make the cover pic related to the content you’re including in the guide. Under the title section, you’ll share a brief description of what’s inside and create anticipation with your follower.
Next, you’ll add the title to each post. Within each post, you can add an optional description to explain more about each piece of content.
Guides are a great way to share more about you and your favorite recommendations. It is also a great feature for promoting different products or places related to your business. The more content you can add to each guide, the better!
When people visit your profile, they can quickly get more in-depth details about each of your posts by checking out your guide.
Once you’ve created the guide, you can also share it with your IG story! From here, people can click from your story to see the latest guide. Be thinking about how you can consistently repurpose curated content. Guides are a great way to bring back content from things you’ve created in the past.
A great way to continue increasing your engagement is repurposing content in different parts of the online world. This helps increase the lifespan of your content and get it in front of more eyes and on various channels. And, IG guides happen to be a great way to increase engagement with your followers and reshare some of your favorite IG posts.
So, get to it! Try out IG Guides and share it in your stories!:)
Check out my latest #getLIT training to watch me create an IG Guide! I’ll give you a step-by-step tutorial of how to get started with using guides on your own profile!
Do you want to blow up your engagement on Instagram? Grow your following? Find how to create sizzling stories?! Sign up for the Crushing It on Instagram Workshop to learn the in’s and out’s of crushing it on IG!
Try out an IG Guide of your own, and tag me in your story with the finished product! I’ll give you a shout-out on my account, @thegoaldiggergirl!
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2 Responses
Way cool! Some extremely valid points! I appreciate you penning this article plus the rest of the website is extremely good. Clarie Gaspard Laurette
Thank you so much!