
Do you have a defined niche? There are many benefits of zooming in on the type of person you are serving.
Sometimes, it can be negative to get too specific with targeting your avatar. Be specific but allow for wiggle room.
Think of your story and why you started your career journey. You might find you have a lot of similarities with yourself as a beginner and those you want to attract. Share your story, give personal examples, and allow the online world to see who you are and you will attract your ideal avatar. This will resonate with those who can relate directly to your story but also remains vague enough to attract avatars that aren’t in your specific niche. It’s beneficial to connect with those outside your circle because you’ll be meeting some talented professionals along the way.
If you’re not clear on your brand and audience, your people won’t be able to find you. By having clarity on your brand, you are putting in the effort and consistency to keep attracting others to you.
Be clear enough to attract your ideal client. Ask yourself: how are you going to monetize a new relationship with your avatar? Think of ways to bring in recurring revenue. Create freebies that can live on your site and then always think of ways to keep navigating as the relationship evolves. Share helpful resources that will allow your audience to continue growing. Keep sharing value online!
Identify your avatar and how to focus on your messaging. Get crystal clear and understand who you are talking to!
Go out and find your niche for your brand! 🙂
Check out my latest training to learn the in’s and out’s of defining a niche for your brand!
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2 Responses
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Thank you! Glad you found it helpful.