How to Expand Your Current Customer Base

If you’re in network marketing, affiliate marketing, or direct selling, then you know the importance of leveraging your current customer base to engage with more business builders. And if you aren’t sure how to execute this foundation for your business, I’m here to help!

These few strategies I’m going to show you are going to help you learn how to leverage the most powerful network of people you have to blow up your business.

The Importance of Leveraging Your Network

What I notice with some of my newer coaching clients is that they are missing the mark on certain strategies to use so they can connect with more business builders. When you can effectively learn how to turn your customer base into your recruiting army you will change the game for yourself.

Ask yourself this question: On a scale of 1 – 10, do you effectively work through your customer base to build your business?

Or do you constantly connect with people who aren’t your ideal avatar, are friends of friends of friends, or family members you haven’t spoken to in years? Let’s learn to leverage our time by connecting with our current customers instead of wasting it on people who aren’t otherwise interested.

How to Focus on Customer Expansion – Using the Customer Model to Recruit Business Builders

I’m going to give you three strategies I’ve used to grow my business through my current customer base.

Strategy #1: Host a 3-day referral blitz

Send out a text blast to your current customers and let them know you are doing a giveaway – make sure to keep it vague so their interest in piqued.

*You can automate this whole process by using Project Broadcast.

Once you get customers responding that they want into the giveaway, let them know how it works. I will design a post and description to share with the interested customer and let them know to share this post on their stories and leave it there for 24 hours with no other posts to interrupt it.

Then, ask your customer who posted the referral to put you in a 3-way chat with any and all people who interacted with the referral post. (You want to do a 3-way chat with the 3rd party because otherwise it will go into their unfiltered messages).

Now, ask your customer, “You have three people that want to order from me because of your referral post – do you want me to upgrade your account so you can take these customers and make commission? Or do you want me to put the order in and just get you into the raffle?” Anyone who’s even slightly interested in social selling or starting a side hustle will be more interested to join.

Strategy #2: Ask your customer base to host online events

This online hosting event needs to be simplified so that it’s a no-brainer for your customer to join your team. Maybe even sweeten the pot a little bit and throw in more giveaway prizes to your customer that hosts.

Your customer will kick off the party – you will provide an incentive and once the party is over, say to them, “Your party went really well, do you want to upgrade your account?”

Some will. Some won’t. So what?

Strategy #3: Just ask!!

This is the simplest way to recruit business builders from your current customer base yet it’s so hard for people to do.

When you have a new customer, put them into a customer nurture sequence. Ask if you can connect them to your business phone number and give them your SMS marketing number to automatically get them into your customer nurture sequence.

Part of the nurture sequence is to follow up and confirm that they love your product. If they are really loving it, ask them, “Do you know anyone else who would benefit from this product?”

Most people get a customer and love-them-and-leave-them. Learn how to have incredible customer service and then when you follow-up asking them to refer new people to your product, it won’t come as a surprise and you’ve built a reciprocating relationship.

If you want to hear me touch more on this topic, check out my latest #getLIT training!

Check out Project Broadcast to start automating your text message marketing!