I’ve been in sales for 20 years. I’ve heard no more times than I can count. But through all of that, I’ve learned that often when someone says “No,” it can really just mean not right now. Let’s look at how to tell the difference and what to do to turn the maybe’s into yes’s.The first time you share your product, service or business opportunity, the chances of you getting a no are pretty high, close to 90% if you’re average. The first time someone hears about something, most of the time they want to think about it or find out more before making a decision. Know that going into it and plan on following up.
Now the second time you reach out, this is when you really need to tune into whether the person would like to continue to hear from you. If they say something tangible such as not having the money right now or it’s not a good time, then they are maybe’s and you can confidently follow up with them.
However, if they give you a flat out no, no thank you or don’t respond, then they are a no for now. It doesn’t mean they won’t come around later, that is actually quite possible, but I would recommend taking them off of your follow up list. Find new people to reach out to so that you don’t burn any bridges or exhaust your warm market.
It takes time to get the whole sales process down, but remember this: it is ALL about relationship building and not “selling” anyone on anything. When you think of it that way, it takes all the pressure off and positively uplifts the entire experience for everyone involved!
