Instagram Growth Strategies to Blow Up Your Following

This year, we’re getting real about growing our Instagram channels! Let’s talk about my secrets on how to blow up your engagement and following on IG.

Start by doing a deep dive into your account. Make sure the stories and content you are sharing are worthy of stopping the scroll with your audience. Define ways to increase the value on your page and how you can shine bright on the application among the many other users. There’s always room for improvement when it comes to social media!

Start growing your IG by posting killer content with curb appeal. It’s one thing to post with a catchy caption, call-to-action, and hashtags—but does it have the special curb appeal to keep your followers coming back for more? This means Instagram-worthy images. Let’s move past it static images of the same content and share new ideas! Look for ways to diversify and change up your content each and every day. Think about leveling up and getting the best photos. Sometimes it’s a matter of dedicating the time to take photos. Create stunning photos to get favored by Instagram and its algorithm.

Next, set up your branding and make it known through your stories. Take a stagnant photo one step further by turning it into an animated story or video. Create a beautiful graphic and story to promote your brand or whatever exciting info you might have to share. I share all mentions that users post with my handle! This allows me to elevate their content, extend the life of the post, and use different elements to show off branding.

The next strategy I use is to follow and unfollow users that fit my target avatar on Instagram. A few times each week, I will check out who fits my avatar and follow users on my account. Don’t buy followers or use apps to monitor. Take the time to get to know your avatar and find where she spends her time on the app!

The most important strategy is to try out all of the features that Instagram has to offer. Saving stories on to your Instagram highlights is a great way to allow content to live on your profile for a longer amount of time. Try out reels, guides, IGTV, and all of the new features that the app releases. All of these additions boost your algorithm and allow you to get in front of more users.

Finally, the last piece of my growth strategy is to stay on trend! Be the first one to implement something new on these channels. Once you stay on trend, people will associate you with knowing new content and look to you for understanding the platform updates.

Don’t wait until you’re ready! Go for it. Sometimes, you might fumble through, but it can’t hurt to try it out!

Watch my training on how I implement these strategies on my IG account!