Not sure how to get your account rocking on Facebook or Instagram? Are you getting crickets? Not sure what you are doing wrong? Don’t post and pray. Learn how to work with the algorithms. Today we are going to dive into how to create a healthy account. Focusing on three essential steps for you to take in 2020!
Algorithm is the rating that your account has. Whatever social media platform you may using. For example, Facebook has bots that are constantly checking out your posts, deciding if the post is any good. Is the content your sharing original? Relevant? Engaging? When you are consistently showing up, engaging with your audience, and creating content that people want, your algorithm will go through the roof! To give you an idea, when you go to your newsfeed and you are always seeing the same people in your stories or posts, those people have a strong algorithm. A strong algorithm will impact your suggested friends list. You will know your algorithm is on point when you pull up your Facebook and you have 50 – 100 friend requests… you have beat the algorithm. You are now showing up as a suggested friend on their list.
Step #1 – Be Consistent. Let me say it again, be consistent! You must show up every day! You need to be present and visible and get in front of your audience as much as possible. I suggest you post 1 – 2 times on Facebook. Any more than that and you will be that annoying person and people will unfollow you. On Instagram I suggest posting once a day. Stories are different. Post as often as you want in your stories. Make posting a part of your DMO, daily method of operation, it is just something that you do.
Step #2 – Be Engaging. Create engaging content. When you first post, within 30 minutes to an hour, the algorithm is going to decide whether to push that post out into your newsfeed. It does a micro-test first, by putting it out to a few people to see if anyone is going to engage, comment, like, or share. Are they interacting with the post? If you start to get some traction, then it will go out to your whole newsfeed. It could even go viral! In the video below, I share information to a training that has my most engaging posts of 2020, that work! People come to social media to connect, be inspired, get educated and be entertained.
Step #3 – Reciprocate. A big mistake marketers make is they don’t love on other people’s content. When someone comments on your post, pay attention to that. Go to their profile and like or comment on some of their posts. This is how to build a relationship with a new follower. You will stand out when you go their content and support them. Thank them for watching your live in a private message, and comment on how much you love the content they post. Facebook and Instagram love seeing the interaction because that is why it was created. The name is “social media” for a reason. The algorithms will love when you connect and interact with others.
Until next time! Be social! Follow these three steps and watch your business transform!
Check out my video below and #getLIT in your business!
Do you need help with your stories? Check out my Selfies and Stories Workshop and learn how to creatively, yet effectively, implement stories and selfies into your attraction marketing plan and watch the leads just roll in!
